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        "object_list" : [{"model": "news.article", "pk": 51787, "fields": {"created_at": "2020-06-29T12:49:36.039Z", "updated_at": "2020-07-01T19:03:33.844Z", "active": true, "active_at": "2020-06-29T12:49:36.039Z", "inactive_at": null, "sort_order": 5724, "scheduled": false, "scheduled_at": null, "activate_date": null, "deactivate_date": null, "title": "Voltar ao normal?", "subtitle": null, "headline": null, "byline": null, "body": {"time": 1593434975.633541, "blocks": [{"data": {"text": "Vamos voltar ao normal. Reabrir. Dizem...Na antiguidade grega havia uma figura que tinha sido condenada a ver o futuro e a prev\u00ea-lo (sempre) correctamente, mas a nunca ser acreditada. N\u00e3o consigo imaginar nada mais horr\u00edvel \u2013 a capacidade de ver o que a\u00ed vem aliada \u00e0 incapacidade de convencer as pessoas a se prepararem para o pior."}, "type": "paragraph"}, {"data": {"text": "Prometem-nos que \u201cvai ficar tudo bem\u201d. Lamento, n\u00e3o vai. N\u00e3o vai mesmo."}, "type": "paragraph"}, {"data": {"text": "Esta pandemia deixou-nos mais pobres. Mas n\u00e3o nos tirou s\u00f3 meios financeiros (o que j\u00e1 seria bastante mau), retirou-nos tamb\u00e9m uma certa ingenuidade e boa-f\u00e9, no sentido em que muitos de n\u00f3s acreditavam numa \u00e9poca de (maior) prosperidade comum e de uma certa paz no sistema."}, "type": "paragraph"}, {"data": {"text": "O que esta pandemia nos mostrou \u00e9 que as assimetrias continuam a existir. E que n\u00e3o \u00e9 verdade que \u201cestamos todos no mesmo barco\u201d. Quanto muito, estamos todos na mesma tempestade, como dizia algu\u00e9m sabiamente no Facebook..."}, "type": "paragraph"}, {"data": {"text": "Vamos reabrir \u2013 dizem. Parece-me prematuro. N\u00e3o s\u00f3 porque ainda subsistem muitas incertezas como tamb\u00e9m \u2013 pelo menos para j\u00e1 \u2013 nos faltam clientes. Os nossos mercados tradicionais permanecer\u00e3o encerrados pelo menos mais alguns meses, e quando reabrirem vai ser com muitas recomenda\u00e7\u00f5es de aten\u00e7\u00e3o e cuidados, e de prefer\u00eancia n\u00e3o saiam do pa\u00eds (exactamente a mesma mensagem que se fez passar em Portugal)."}, "type": "paragraph"}, {"data": {"text": "Acredito que na primavera de 2021 as coisas regressem a uma situa\u00e7\u00e3o pr\u00f3xima do statu quo ante. E digo pr\u00f3xima porque acredito que para \u201cfor\u00e7ar\u201d uma reabertura as empresas nos destinos v\u00e3o sofrer press\u00f5es terr\u00edveis por partes dos operadores no sentido de baixar pre\u00e7os, e de \u201cpartilhar\u201d os custos da retoma."}, "type": "paragraph"}, {"data": {"text": "Mas j\u00e1 notaram certamente que somos sempre convidados a partilhar os custos, mas raramente nos chamam para partilhar os lucros?"}, "type": "paragraph"}, {"data": {"text": "Vamos reabrir \u2013 acredito. Mas estou convicto que vamos abrir com pre\u00e7os mais baixos, o que \u00e9 um erro estrat\u00e9gico a m\u00e9dio/longo prazo, e que impedir\u00e1 uma requalifica\u00e7\u00e3o s\u00e9ria do destino, e que reabriremos com muito menos visitantes, uma quase inevitabilidade, com ou sem pre\u00e7os mais baixos."}, "type": "paragraph"}, {"data": {"text": "Prevejo tempos muito dif\u00edceis, particularmente para aqueles que, como eu, dependem da actividade tur\u00edstica na Madeira. E v\u00e3o ser especialmente dif\u00edceis porque mais uma vez fomos incapazes de aprender com a Hist\u00f3ria, e mais uma vez ca\u00edmos na conversa da monocultura."}, "type": "paragraph"}, {"data": {"text": "E porque continuamos com este sector, que todos apontam como estrat\u00e9gico, na m\u00e3o de amadores bem-intencionados (n\u00e3o chega...), de vendedores de receita \u00fanica ou de gestores de outros sectores (constru\u00e7\u00e3o civil e obras p\u00fablicas...) que precisam do turismo como instrumento de alavancagem do seu sector base, mas que n\u00e3o t\u00eam nem conhecimento nem sentimento para o turismo. Faltam, como sempre, os operacionais que t\u00eam o conhecimento e tarimba de anos de actividade. E neste sentido estaremos sempre condenados."}, "type": "paragraph"}, {"data": {"text": "Vamos reabrir. Boa sorte para todos. Porque neste momento, \u00e9 acima de tudo disso que dependemos..."}, "type": "paragraph"}], "version": "2.16.1"}, "configuration": 5, "status": "published", "created_by": 1, "modifiers": {"title": {"app": "Voltar ao normal?", "seo": "Voltar ao normal?", "default": "Voltar ao normal?", "twitter": "Voltar ao normal?", "facebook": "Voltar ao normal?", "notification": "Voltar ao normal?"}, "images": {"app": 72618, "seo": 72618, "default": 72618, "twitter": 72618, "facebook": 72618, "notification": 72618}, "subtitle": {"app": null, "seo": null, "default": null, "twitter": null, "facebook": null, "notification": null}, "is_published": {"facebook": false}, "is_to_publish": {"app": true, "seo": true, "default": true, "twitter": true, "facebook": true, "notification": false}}, "has_been_published": true, "published_at": "2020-05-16T01:00:00Z", "show_updated": false, "publication_date_mask": "2020-05-16T01:00:00Z", "is_indexed": true, "indexed_id": "jS7xAnMBtl7_ea1JDAKD", "site": 1, "comments_remote_id": null, "allow_comments": true, "is_closed_comments": false, "is_imported": true, "main_categories": [12], "categories": [12], "tags": [10712, 9330]}}]
        
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