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V\u00e3o passar o fim-de-semana na ilha e registar as v\u00e1rias experi\u00eancias para depois transmiti-las aos seus clientes", "headline": "", "byline": "", "body": {"time": 1594408719733, "blocks": [{"data": {"text": "Dez profissionais da \u2018Bestravel\u2019 chegaram esta sexta-feira \u00e0 Madeira e v\u00e3o passar c\u00e1 o fim-de-semana. A visita, que planeia percorrer mar e serra, teve como primeira experi\u00eancia a aterragem no aeroporto, seguindo-se um almo\u00e7o, uma subida ao Monte e a vertiginosa descida nos carros de cesto. \u00c0 chegada, no Livramento, o DI\u00c1RIO falou com alguns destes agentes que integram a primeira 'famtrip' do p\u00f3s-confinamento. A designa\u00e7\u00e3o, que em portugu\u00eas significa qualquer coisa como uma ac\u00e7\u00e3o publicit\u00e1ria para divulgar e promover um destino, abriu assim as hostes a um grupo nacional que conta com\n56 espa\u00e7os espalhados pelo pa\u00eds."}, "type": "paragraph"}, {"data": {"text": "A iniciativa, promovida pela Associa\u00e7\u00e3o de Promo\u00e7\u00e3o da Madeira (APM), \u00e9 naturalmente vista com agrado pelos operadores tur\u00edsticos. Em sensivelmente tr\u00eas dias v\u00e3o ver cet\u00e1ceos, percorrer uma\nlevada, visitar restaurantes e hot\u00e9is, andar num todo-o-terreno pela serra e transmitir tudo o que est\u00e3o a viver aos seus clientes e colegas, em Portugal continental.\u0026nbsp;"}, "type": "paragraph"}, {"data": {"text": "Os A\u00e7ores colocam mais entraves que a Madeira. Obrigam a segundo teste ap\u00f3s seis dias, enquanto na Madeira n\u00e3o (...) essa \u00e9 uma vantagem", "caption": "Operadores da ag\u00eancia de viagens 'Bestravel'", "alignment": "left"}, "type": "quote"}, {"data": {"text": "A descida do Monte \u201c\u00e9 diferente com m\u00e1scara\u201d, porque \u201c\u00e9 boa\na sensa\u00e7\u00e3o de estar a descer e levar com o vento na cara\u201d. No fundo, \u201ccom a\nm\u00e1scara n\u00e3o \u00e9 a mesma coisa\u201d. Quem o diz \u00e9 uma das agentes, voz de um grupo que\nfoi partilhando com o DI\u00c1RIO aquilo que sentiam em rela\u00e7\u00e3o ao destino. As\nnot\u00edcias, de quem convive com o mercado nacional, s\u00e3o positivas."}, "type": "paragraph"}, {"data": {"text": "\u201cEste ano \u00e9 um dos destinos que se prev\u00ea ser vend\u00e1vel. Os\nportugueses n\u00e3o est\u00e3o a pensar ir para fora e, portanto, a Madeira e A\u00e7ores s\u00e3o\nop\u00e7\u00f5es\u201d, dizem. Mas, a apelidada \u2018P\u00e9rola do Atl\u00e2ntico\u2019 poder\u00e1 ser \u201cum dos\ndestinos de elei\u00e7\u00e3o dos portugueses, porque os A\u00e7ores colocam mais entraves que\na Madeira\u201d no sentido de obrigar os turistas a um segundo teste no espa\u00e7o de\nseis dias, o que em termos pr\u00e1ticos significa que \u201cquem l\u00e1 estiver uma semana\nter\u00e1 de fazer um segundo teste\u201d. Nesse aspecto, \u201ca Madeira est\u00e1 em vantagem\u201d."}, "type": "paragraph"}, {"data": {"images": [{"id": "85564", "src": "https://static-storage.dnoticias.pt/www-assets.dnoticias.pt/images/original/HS0_5297.JPG", "name": "images/original/HS0_5297.JPG", "size": 189603, "source": "", "caption": "Foto H\u00e9lder Santos/ASPRESS", "croppedPk": "", "croppedSrc": "", "focuspoint": {"x": 0.1378359751895244, "y": 0.15839057899901865}, "croppedFocuspoint": {}}]}, "type": "images-gallery"}, {"data": {"text": "Ainda na opini\u00e3o destes profissionais \u201cd\u00e1 seguran\u00e7a em chegar\nc\u00e1 e ajuda n\u00e3o ter de ficar de castigo enfiado num hotel\u201d, isto \u00e9, \u201cos clientes\nv\u00eam com outra garantia\u201d. Por isso, \u201co ideal seria toda a gente fazer o teste\norigem\u201d. "}, "type": "paragraph"}, {"data": {"text": "O facto de a Madeira n\u00e3o ter tido muitos casos tamb\u00e9m ajuda\na promover o destino. Prova de uma das agentes que esteve \u2018trancada\u2019 em casa\ndurante \u201cn\u00e3o sei quantos meses\u201d e que saiu para vir. Ainda assim, n\u00e3o vai a\ncentros comerciais. \u201c\u00c9 a prova de que a ilha inspira confian\u00e7a\u201d, atiram."}, "type": "paragraph"}, {"data": {"text": "Para vivenciarem o destino 'in loco'", "level": 3}, "type": "header"}, {"data": {"text": "O respons\u00e1vel pelo mercado nacional da APM, Duarte Afonso,\u0026nbsp;destacou o \u201cpontap\u00e9 de sa\u00edda\u201d dado pela \u2018Bestravel\u2019, uma rede\nde ag\u00eancias com quem a APM tem vindo \u201ca trabalhar todos os anos\u201d e que \u201cao\nlongo destes \u00faltimos anos foram amigos da Madeira\u201d, da\u00ed que esta seja a \u201caltura\nde mostrarmos que estamos preparados e prontos para receb\u00ea-los e aos seus\nclientes\u201d. "}, "type": "paragraph"}, {"data": {"text": "Nesta fase p\u00f3s-reabertura a associa\u00e7\u00e3o vai come\u00e7ar a\nconvidar os diversos operadores para verem e vivenciarem o destino \u2018in loco\u2019.\nOs da \u2018Bestravel\u2019, por exemplo, \u201cest\u00e3o a fazer uma s\u00e9rie de directos para os seus\nclientes que ficaram no continente, espalhados pelas diversas ag\u00eancias para\nmostrar a experi\u00eancia\u201d. "}, "type": "paragraph"}, {"data": {"images": [{"id": "85568", "src": "https://static-storage.dnoticias.pt/www-assets.dnoticias.pt/images/original/HS0_5333.JPG", "name": "images/original/HS0_5333.JPG", "size": 76572, "source": "", "caption": "Foto H\u00e9lder Santos/ASPRESS", "croppedPk": "", "croppedSrc": "", "focuspoint": {"x": 0.05513439007580989, "y": 0.1146666666666667}, "croppedFocuspoint": {}}]}, "type": "images-gallery"}, {"data": {"text": "\u201cDesde a chegada ao aeroporto, todo o percurso at\u00e9 agora\ne durante este fim-de-semana v\u00e3o passar o seu testemunho e acredito que ser\u00e1\nmelhor forma de desmistificar algumas quest\u00f5es que estejam pendentes,\nesclarecer algumas d\u00favidas e mostrar que o destino est\u00e1 novamente preparado\npara os receber bem\u201d, evidenciou."}, "type": "paragraph"}, {"data": {"text": "Sobre o p\u00e9riplo, Duarte Afonso limitou-se a dizer que a \u2018caravana\u2019\nvai \u201cpassar por s\u00edtios que fazem parte do trajecto normal ou habitual da grande\nmaioria, dentro daquilo que \u00e9 permitido num fim-de-semana\u201d. 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